Why Product Photography is Vital in 2021 29 Sep 2021
Clear, professional product photography can make a real difference to your business. Whether you’re in e-commerce, B2B, or any other industry, photography can make your product or service stand out to potential customers. You want your website, brochure or poster to be eye-catching and enticing, and vibrant images are a great way to achieve this.
Let’s explore why product photography is so vital in 2021…
People are shopping online more
The COVID-19 pandemic has had a profound impact on companies of all kinds, making effective product photography more crucial than ever before. With shops and office closures and social distancing measures in place throughout the past year, more and more people have been shopping or finding services online. In fact, between March 2020 and February 2021, the number of online purchases in the UK had risen by 35%.
Despite the easing of lockdown restrictions, many people are likely to continue buying products online. Without seeing items in-store, the images on your website are all that potential customers have to go by! Therefore, it’s crucial to make them as appealing as possible.
Product photos can be used digitally and in print
Once you have some stunning product photos, you can use them in different forms of PR and marketing materials. Perhaps you sell items online but would like to promote a special offer with printed posters or flyers. Pictures are far more likely to catch the attention of potential customers and lead them to your site.
Professional product photography gives you the versatility to showcase your items in a variety of mediums. You might like to discuss file types with a commercial photographer so you know how to apply the image to different formats.
Pictures can be more effective than lengthy product descriptions
Of course, sometimes, technical specifications are essential and you need to include them in your written product description.
However, in general, potential customers skim lengthy descriptions to get an overview of the product. If there’s a clear, professional picture to accompany the text, they’re more likely to focus their attention on that. So why not make it as inviting as possible?
What’s more, images are memorable. If a passer-by sees a billboard with a large, striking image of a product, for example, even if there’s text alongside it, the picture is more likely to stick in their mind.
Accurate images help customers visualise what they’re getting
It’s all well and good drawing the visitor’s eye to an image, but you want to make sure the picture is accurate, too. High-quality images that clearly show the product help the customer know exactly what they’ll be getting. Whether it’s listed on an online shop, in a catalogue or even on a billboard, you’re more likely to get sales with product photography that gives a realistic representation. Colour, for instance, needs to be as true to life as possible.
It’s also helpful to include images that show your product from different angles to give prospective buyers a well-rounded view.
Product images also mean customers are less likely to make returns. If there is no photo of the item, it may not be what they expect when it arrives, running a higher risk of disappointment and returns. By that same token, phots with poor lighting or that present a misleading sense of scale might cause customers to return a product.
Detailed pictures can set you apart from the competition
Product photography is a great way to show attention to detail and promote your USP. Top-quality close-ups can highlight any specific features that set you apart from your competitors — these are the things potential buyers really care about.
Finding professional product photography services
If you fancy taking pictures yourself, why not take a look at our product photography tips for beginners?
Although you can try taking photos of products independently, you may also benefit from the services of a professional photographer. To get the best images that will really draw visitors in, you need a high-quality camera and a bit of technical know-how. Factors such as angle, backdrop, and lighting can make all the difference.
Product photography is not just about taking a quick snap — you need to stage your product so it excites viewers.
If you’re looking for eye-catching images that will set you apart from your competitors but not leave you out of pocket, why not get in touch with Mike Green Photography? With a wealth of experience in brand photography, corporate photography, and product photography, Mike can deliver beautifully lit, stimulating product photos — digital or printed.
So, whether you’re an online retailer or want to promote your product or service in a brochure, magazine or ad campaign, Mike can come up with the perfect product photography collection for you.