Ways Commercial Photography Can Help Advertise Your Business 19 Aug 2021
Browse the internet and you’ll be overwhelmed by thousands upon thousands of bright and captivating images. You can even turn budding photographer yourself – uploading your favourite snaps to Facebook, Instagram, or Pinterest.
This can lead to us becoming desensitised to the power of commercial photography – an art which, when fully mastered, will help businesses compete in a thriving and ever-growing marketplace.
So, how can commercial photography help businesses to effectively advertise and stand out from the crowd – meaning customers sit up and take notice.
Here are four ways I can help you advertise your business.
1. It’s the best way to highlight a new product or service
People don’t just want to hear about the latest product. They want to see clearly see it – and, in such a way, they can appreciate the value. The challenge I face will, therefore, be a steep one. I must simultaneously make your product enticing – while also convincing your prospects they can’t live without it.
That’s why commercial photography requires real expertise. A marketing campaign could succeed or fail on the merit of the imagery used. Success will only happen for your business if the pictures I take tell a convincing story that puts your customer in the frame and persuades them to take action.
As a photographer, I must consider:
- What emotion the image should provoke
- How your brand should be perceived
- How to make the photo memorable
As you can see, eye-catching isn’t enough on its own. Commercial photography requires a wide range of skill sets – and not all are technology-related.
2. Original images resonate better with audiences
How many times have you seen an image online and experienced a sense of deja vu? Probably quite often. That’s because businesses often use stock photos taken from sites like Pexels or Shutterstock.
It’s easy to see why. Using stock photos is less expensive and time-consuming than finding and hiring a commercial photography specialist like me. But at what cost? Generic images can create distance between a brand and its target audience – who feel they’ve seen it all before.
Unique images aligned with a business’s brand message will, on the other hand, stand out head and shoulders from the crowd and create more positive interactions. That’s why I work closely with my clients to create authentic experiences that build rapport.
3. Editing can make or break even the best image
Commercial photography is complex. Aligning the image with the brand, finding an appropriate setting, and perfecting the lighting, are just a few of the challenges I face when trying to get the right message across for my clients.
Once the images have been taken, I need to review (and sometimes tweak) them using a photo editing package. At this stage, I might decide to change the contrast or saturation – while also making sure the image feels ‘on-brand.’
That’s why – even if you know how to take a good photo – it’s important to hire an expert who understands photo editing packages and can use their experience to spot issues – so there aren’t any unexpected surprises.
4. Good photos go viral
When an image resonates with an audience, engagement goes through the roof. The photo receives thousands of likes and comments – and is shared across all the major social media platforms, like Instagram, Facebook, LinkedIn and Pinterest.
For this to happen, a well-thought-out visual strategy and a clear idea of the target audience is needed. Once these elements are in place, you’ll need to find a commercial photography company capable of bringing your idea to life – and capture the true essence of what you’re selling.
This goes back to the point I made earlier about understanding audience intention and solving a problem for them. But it needs to be done the right way: seriously, mysteriously, humorously – or whichever way best plays to the audience’s mood.
Get more from your marketing campaign with Mike Green Photography
With over 30 years of experience, I know how to capture the perfect moment – whether it’s photographing tech, perfecting that all-important corporate headshot, Public Relations, brochures and catalogues or creating eye-catching images for your next big marketing campaign.
Contact me to start the conversation. I can travel to any UK location, so distance is no obstacle.