eCommerce Photography: Taking the Best Product Photos 1 Apr 2022
The COVID-19 pandemic has significantly impacted peoples’ buying behaviours. In recent years (even pre-pandemic), businesses selling products online have had to cater for a significant market share of digital buyers, even if they had physical stores or outlets.
In 2022, it’s even more important to provide buyers with a straightforward, hassle-free and convenient solution for purchasing products online. Arguably the most crucial necessity for a seamless online shopping experience is to invest in high-quality product photography.
This guide will explain why eCommerce photography and product photography can offer a business more value and revenue benefits in the competitive online marketplace.
Why eCommerce Photography is Important
Professional eCommerce photography will positively impact how well your products sell on your website. The quality of this imagery proves critical to pushing customers over the proverbial line towards making a purchase.
Much like how corporate headshot photography and business portrait photography prove critical in putting faces to names, eCommerce photography is no different when it comes to physical products. Your product images must be showcased in an authentic, unique and interactive way.
Put it this way; if you had a physical store, you’d ideally want customers to be awe-inspired by the products you’re selling. As transactions increase via screens, you need advertising and commercial photographs that stand out and present your products similarly to the digital shopper.
How can you replicate such an experience for your customers? Here are five key tips to achieving excellent results with eCommerce commercial photography and making your business stand out to 2022 shoppers.
5 Ways to Improve Product Sales with eCommerce Product Photography
Use Photography Lighting to Your Advantage
You’ll need quality light created by professional lighting and light modifiers. Natural light might work for a very small number of products, however, this will change with time and is less controllable, thus doesn’t give consistent results. Your commercial product photographer will need to keep everything in focus using a deep depth of field, focus stacking or the use of specialist tilt-shift lenses which will complement the use of strobes.
Show Multiple Angles in Your Product Image Galleries
The more angles you can show in your advertising product shots, the better. Having a diverse range of 10 to 12 product shots in an image gallery is excellent, but sometimes a rotating 360-degree view can be more immersive. It can highlight product details, specifications and features that shoppers scrolling through galleries or one or two images may miss.
Use Versatile Product Photography Equipment
Utilising eCommerce photography equipment means you have far more possibilities to capture high-quality images. With the help of an efficient photography studio setup, your product photographer can take a series of complex photos quickly and efficiently, speeding up the process and minimising wait times.
It doesn’t matter whether the products are as small as an SD card or as large as a vehicle; the equipment will be crucial to making them come alive on-screen.
Ensure the Product Photographer Uses a High-Quality Camera
Whether a DSLR or mirrorless camera or any other type of equipment, it’s vital that the corporate photographer uses high-quality devices to take your product shots. Don’t let your images and online sales suffer due to images that are low resolution, blurry and incapable of showcasing the products in the best light possible.
Be Consistent with the eCommerce Photography Shots
Consistency is vital for product photography to work well. If your studio setup is carefully planned, it will lead to a much more seamless shooting process, allowing your commercial product photographer to capture shots precisely and efficiently.
Why You Should Hire a Professional eCommerce Photographer
Every business has different photography needs, but to truly capture the essence of your company’s product offering and diversity, any commercial photography services should be left to an experienced photographer. It shouldn’t fall to someone with one or many other responsibilities within an organisation.
Below is a summary of what a professional photographer would be able to offer a business:
- The ability to make products stand out against your competition
- Knowledge of the best angles, lighting, camera and equipment to use
- A diverse photographic portfolio and thus similar experience
- An excellent track record, backed up by testimonials
- The ability to capture imagery for print or digital purposes, or both
- The knowledge and experience to make product photography work for you
Need a Reliable Product Photographer in Berkshire?
Business imagery trends constantly change, particularly in a rapidly adapting digitally-dominated world.
I am a professional commercial photographer in Berkshire with many years of experience capturing various types of products for a wide range of businesses.
I can provide your business with eye-catching images and assets that can be used for marketing, sales or PR applications. Whether this is websites, brochures, catalogues or social media, the visual possibilities are endless.
As a product photographer in Reading, Berkshire, I can cover nearby surrounding areas in the Thames Valley, and will venture further afield if need be.