Why Consider Construction Photography for Your Project? 17 Mar 2022
Taking photos of construction projects is incredibly useful for several reasons. As a construction photographer in Reading, Berkshire, with many years of experience in the industry, I am well-versed in the art of making construction images achieve their desired marketing goals.
I am passionate about construction and architectural photography, having seen the results of high-quality commercial and advertising images for past and present construction companies I work with. I want to share my experience with business owners considering hiring a professional photographer.
What Can Construction Photography be Used for?
Photos that capture the extent of a construction project’s progress can help key stakeholders make informed decisions, improve the efficiency of the build, provide reassurance to customers and protect your business. They are exceptionally beneficial for both consumer and provider, whatever the images themselves consist of.
However, before hiring a commercial photographer, you should consider the purpose of the imagery you’ll be investing in.
Construction photography can be used to:
- Document various types of work carried out on your construction site.
- Detail the scale at which you or your contractors are working.
- Exemplify the finished products and highlight certain features.
- Provide updates on your build(s) and visual proof for customers.
- Show in detail the before, during and after of the construction project.
Benefits of Construction Photography
Professionally shot commercial construction photography is a transferable, visual asset that can be utilised in a variety of marketing or PR applications.
Investing in an experienced construction photography expert, with high production standards and a proven track record will help draw more eyes on your business from potential clients.
Professional high-quality photography will provide your business with a helpful set of marketing materials. Below, I have outlined many of the benefits of photography in construction.
Record incidents or problems
Photographs are important to record safety incidents or divulge potential design flaws or quality issues with people who are working offsite.
Additionally, construction photos can be used to highlight problems like lack of access or damage caused, which can be highlighted to senior management.
It’s common to include photographs with checklists, with photos acting as evidence that equipment or machinery was quality checked, meets the expected standards. They can equally act as proof of defects or faults recorded.
Publicity and marketing
Photographs are infinitely transferable in numerous marketing activities, from news stories and social media images to brochures and websites. Care should be taken to ensure that contractors are working safely and to a high standard though.
If any offsite equipment is delivered, photographs can be used to record its condition, as proof for suppliers.
It’s wise to have a constantly updating digital and print portfolio of works completed, with fresh construction imagery that exhibits the best features of your latest projects.
Quoting and tendering
When sending quotes or price submissions, consider adding relevant and engaging construction images to drive home your particular services and set your customer expectations. It’s important to remember quality over quantity.
Photographs can help bridge the gap between offsite stakeholders and construction workers progressing through a building project. Images can keep everyone updated, particularly if the photos are timestamped, allowing you to compare them to schedules and make adjustments if need be.
Visual proof of your project progress will be helpful once the construction wraps up, showing details of how specific elements have been installed. Whether this is pipework, utilities, stud walls, brickwork or plastering, construction photography can prove vital if customers decide to look at extensions, refurbishments or alterations, eliminating any surprises.
Protection against litigation
Issues and disagreements can always arise on building sites, resulting in claims and litigation. Photographic evidence is a great solution to prevent this from happening and respond to these claims. Well-documented photos will prove what happened and by whom, allowing a quicker route to a solution.
Considerations of Construction Images
Some construction work may be confidential or sensitive, which a project manager may be cautious about sharing details of. Thus, some photography services may need to be restricted.
Professional Construction and Industrial Photographer in Berkshire
I am an experienced, professional and friendly construction photographer, who will deliver a portfolio of high-quality images that can be used across a wide range of your digital platforms and print media.
I specialise in numerous corporate and advertising photography services in the construction industry, from corporate headshots and business portraits to in-action shots and location photoshoots. I would be delighted to share some high-resolution image examples for you to consider.
I am primarily based in Reading but cover all areas across the South East and can travel further afield.