Creating Amazing Product Photography on a Budget

Commercial product photography is crucial for a business to sell and promote physical products on their website, catalogue, brochure and other marketing materials. Customers will be drawn to the high-quality, eye-catching product imagery before they even fathom the idea of reading a product description or list of benefits.

This is why businesses need to ensure that their product or service photos are a cut above the rest. So how can you, as a business owner, invest in product photography that you know will drive sales? Also, how can you do it on a tight budget?

Product Photography for Online Shopping Sites

Our online shopping experience has changed significantly over the years, especially during the COVID-19 pandemic. As consumers, we are repeatedly surrounded by high-quality images for brands and businesses we like on websites, social media, billboards, etc. Therefore, it’s no surprise that we are more drawn to the products themselves.

A prime example of excellent product photography is the use of tactics that distinctively emphasise the product, be it direct or abstract.

If you’re selling physical products on an e-commerce website – either a third-party site like Amazon or your own – you’ll need to ensure your product images are unique, professional and pristine for each product.

If you have a large amount of products, this is a tall order. However, with the right commercial and advertising photographer working with you, you can make this work in your favour without breaking the bank.

Affordable Product Photography

Excellent product photography doesn’t have to cost the earth, but each image should be clear and informative. You don’t need a huge marketing budget to create professional product photos.

Professional website images are vital for helping customers convert through your site and other marketing channels. Whether a customer is still deciding on their products or not, photography is integral to helping them move down that sales funnel.

Whichever type of photography you need for your business, whether commercial or advertising photography, corporate headshots, property photography or product shots, the power of your imagery cannot be understated.

All of these types can be leveraged to support your website, but none are more important than product photography if you sell online directly.

One good rule of thumb to remember is that people make their minds up very quickly, generally speaking. Every potential customer will judge your products and brand within a few short seconds, and likely won’t stick around if your imagery doesn’t make a good impression and isn’t captivating.

Should Image Quality Match Product Quality?

Quality is everything when it comes to any type of commercial photography. The quality of your product image is reflective of your brand. Professional, high-quality photographs demonstrate transparency and establish a feeling of trust between you and your target audience.

The crucial ingredient is investing in professional product photography services that resonate with your target customers.

What is Product Photography?

Product photography is a type of creative photography that captures the attention of a specific target audience towards certain products. It is an essential part of both online and offline marketing, often being used in:

• Catalogues
• Social media posts
• Magazines
• Brochures
• Company websites

Commercial photographs need to project value and quality, be lit to perfection, and be on-brand, most importantly. This is why you should ensure any commercial product photographer you hire produces images that will work well for your business and engage your target audience.

Different Types of Product Photography

When businesses get in touch with product photographers, they’re often unsure which type they should opt for.

Some advertising photographers may prefer one method over another, but it’s important to note that what will work best for you may differ from the most suitable option for another business.

I’ve explained a couple of popular considerations which may help you narrow down your choice.

White Background, Product-Only Photography

These images are typically shot from a variety of angles. While they’re simple, they are particularly impactful and show off products in an excellent light. This image shows off a product clearly, making it ideal for product website pages or product features in print.

Cut-Out Product Photography

If you plan on sending product photography images to the press, they may request the pictures cut to make them easy to paste onto a page. This type of photography would also work well if you create designs that must include high-quality imagery.

Professional Product Photographer in Berkshire

As a professional e-commerce photographer in Berkshire with a wealth of experience in the tech, engineering, manufacturing and construction industries, I am confident that I can work the same magic for your business.

Whether you need product images for your catalogues, magazines, websites or brochures, and whatever your business marketing goals, I am the commercial product photographer for you.